Thursday, July 8, 2010

Buying concert tickets on the subordinate marketplace

Buying concert tickets online isn’t scary. As a matter of fact, it’s as easy as visiting Google and typing in the event you're looking to and follow with the word “tickets”. However, a few questions may spring to mind when browsing for sports or concert tickets.

1. Why are tickets so expensive on the internet? On Ticketmaster the tickets are such cheaper. Why should I pay twice as much for tickets?

2. Does the ticket broker website I am visiting really have this many tickets in their inventory?

3. How do I know the website I'm visiting is offering the lowest prices on these tickets?

First, concert tickets are more expensive because you're not buying them off of the primary market but the secondary market. Brokers are buying the tickets before the fans can get them and selling them on the secondary market. The brokers make their money off of the arbitrage. If you want decent seats to a hot event you're pretty much attending have to buy tickets through a broker. eBay has a decent inventory of tickets. Also, ticket broker websites have hundreds of thousands of tickets in their inventory which you are able to browse and purchase.

Second, ticket broker websites don’t have the concert ticket inventory visible that they're displaying on their website. Instead, they're displaying inventory from a central database of brokers which reads out on many brokerage websites. The websites mark up the tickets accordingly while acting a “retailer” for the tickets.

At last, the vast absolute majority of the concert ticket brokerage websites have the exact same inventory. Because of this, the only decision you need to make is choosing which one to buy from. I recommend shopping around a few the websites to see what kind of markup they have on the tickets. Keep in mind, you're considering the exact same pair of tickets, but the markup of the different websites is attending be different.

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